EZ Expert Website Tools

Maybe you are a new online marketer who doesn’t match my previous level of ignorance. I often think, “If I had only known then what I know now.” By “then,” I mean my early year or two in my adventure into the quagmire of Internet business. I could fill an entire book with the stupid mistakes I made due to ignorance. It’s a bit embarassing.

Occasionally I try to keep new marketers from repeating my foibles. Tips that if I had known them at the time I began my first Internet business venture I could have started making a decent income sooner, could have spent less time by doing it the right way the first time and wouldn’t have to tell embarassing stories about myself now.

My advice for today is this: Every page on a website is a landing page.

You see, I originally believed that every visitor to my websites would come first to my home page. They would all digest the valuable content there and progress through my site in an orderly fashion, like third graders marching to music class.

If I had been wise enough to engage a professional to explain to me how Internet surfers actually locate my website and how they act once they get there, my websites wouldn’t have looked the way they did those early years. The sites may not have been as pretty, but they might have produced a respectable income. I needed to either contract with an outside expert, take much more time to learn before acting or used an online marketer to build a business website for me–one that actually had a chance of meeting my goals.

My business would have reached a decent level of success much sooner if I had known these things:

* Most people find their destinations by using search engines

* Search engines don’t really care about entire web sites; they think of the web as a huge collection of independent pages

* Recognize that each page on a web site should be created with the goal of achieving the ultimate purpose of the site (obtaining the desired action on the part of the visitor)

* Having tracking software that would allow me to diagnose how real people move through my site’s pages

* More quickly discovering that, cumulatively, the interior pages of my website receive more first time visits than my home page

* Recognize that an aesthetically pleasing page is not the same as a productive page

* Learning that spending some money early on can earn a lot more money down the road–and sooner rather than later

I truly enjoy building websites, so that is not something that I would have wanted to have outsourced. However there are lots of things that I should have outsourced (and that I now do) when I was first beginning.

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