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Achieve Higher Search Rankings With Long Tail Keyword Marketing Tips

Monday, April 12, 2010 by Website Development

If you want your Internet marketing campaign to produce the kind of results you want, remember that keyword research is vital. If you aren’t doing the proper kind of keyword research to start with, it won’t matter what sort of techniques or method you employ for driving traffic to your website. All online marketing efforts are motivated by this. In order to get the full benefits, you need to select a niche that you want to target. Learn how to build money magnet websites with Senuke.

If you wish to do well in Internet marketing, you need to be savvy with keyword research. It doesn’t matter what system you’re following to get visitors to your website, proper keyword research will always remain the backbone. This is the life blood of marketing on the internet. First you need to locate just who you will be advertising to. The progression of effective research begins after you nail this down. A program that runs keyword research is critical for this step. Google Adwords Keyword Suggestion Tool is extremely popular with many Internet marketers. While this can be helpful and provide keywords, it will be necessary to use other tools in order to compete such as Micro Niche Finder and Keyword Elite. This is partially due to the fact these third party tools will produce keywords that the Google one will not. You will get detailed results about your targeted keyword that includes the number of websites ranking this keyword and what’s the competition like. Not only will your receive what you need in terms of keywords, you will know what you have to do in order to rank on the first page of Google.

You may be wondering what long tail keywords really are. They are simply keywords that contain multiple words, usually more than three; the words retain a high probability for consumers to use when searching for products.

{Unlike the general one or two word long keywords, long tail keywords are highly targeted and they are used by a person only when he/she is looking for something very specific. There is no question as to what a consumer searching with a long tail keyword is wanting to buy. If an Internet user types “how to play the guitar” in the search query, there is no doubt regarding what he hopes to obtain from his search.}

There are a lot of benefits you can get from using long tail keywords since they are a lot simpler to rank (due to less competition) and have such a high conversion ratio. In this article we will be looking into the dynamics of researching long tail keywords and how you can use them in your business.

Once you’ve selected your niche, and you have the keyword research tool ready to use, the actual researching won’t take very long. In order to demonstrate how keyword research is properly done, we will look at “weight loss” as a sample in this article. Let’s say “weight loss” is your targeted niche and you are looking out to market a “weight loss ebook”. To obtain the most productive effects, search for appropriate keywords by inputting “weight loss” into the program that you are using for keyword research. You’ll get back a long list of keywords in the “weight loss” category. Purchasing keywords are the ones that you would want from these results. In other words, if you go for any general keywords, then it wouldn’t really serve the purpose. Think about what you would type into a search engine if you were looking for a similar service. The other rationale for selecting keywords that are specific to buying is to avoid visitors who are just browsing for information and have no interest in making a purchase. Your goal is to make a sale at this point, not just to be giving out information for free.The methodical research begins once your target market is chosen and you have a keyword research program in hand. For this example we will use the keyword ‘acne’. Assuming that acne is the niche that you want to target and the product you’ll be promoting is an “acne cream”. Simply enter acne straight into your search tool and hit the button to proceed. You will get a list of all kinds of keywords relevant to acne.

Google Suggest is an amazing source for hidden, profitable long tail keywords that will convert into sales and profits for you. Though it has yet to gain widespread fame, it is truly an effective program to couple with your keyword research software. Uncovering long tail keywords with Google Suggest is almost effortless. The first step is to go to Google.com/nce which is the main Google website. Google Suggest will examine the keyword that you input on the search query and provide a list of appropriate phrases. This process takes place in real time. You can then peruse the possible suggestions to see which ones appeal to you most as the right keywords for your business. For example, by searching for the terms “Cat house”, you will be provided with relevant key phrases like “cat house design”, “cat house plans” and “cat house outdoor”. Gather up all the keywords you find in order to have them available later on when you need to save them for your more in-depth research tool.

Once you preform the search using the research tool, compile the results into a text file. Afterward, take each of the results and put them into the research tool one at a time. These new keywords are known as long tail keywords. Concise keywords are more difficult to generate rankings for than long tail keywords. A simply “acne cream” keyword would be considered short. But having something like “cost effective ways to treat acne” would be a long tailed keyword. A simple keyword like ‘treating acne’ would have quite a bit of competition along with it. When you use a keyword research tool, you will stumble upon many such long tail keywords that you won’t be able to find using the Google Keyword Suggestion Tool.

Generic keywords are highly competitive and, therefore, not as effective while multi-word phrases will net you higher rankings and better results. Try to think of things that are different, and don’t stress too much about how the ranking will work on harder keywords. The idea is to capture the traffic that other Internet blogs and companies are losing because they are too focused on earning top spots using the generic, basic keywords. Check out Senuke Review on our internet martketing forum,

The previously listed steps will serve a crucial role in your search for long tail keywords. Any online business can receive immense benefits by gaining knowledge about how long tail keywords can increase your company’s success. Many search engine experts believe that this is the best way to dominate small niche markets. You now have the information that you need to be able to research long tail keywords in an efficient way, and you are now ready to put your new found knowledge into practice to begin to see positive results.

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Using Backlinks to get Google Authority

Sunday, November 29, 2009 by Website Development

how to get more backlinks

Phew, this is a big subject and I need to emphasise it’s not clear cut. But here is what I know in my research at the Backlinks clinic:

Authority – explained

The more authority your web pages have the higher you will rank on Google. Authority means that people trust you and your information. The good news is that authorities trusted by humans are also trusted by Google. A good illustration is the .edu and .gov suffixes. These domains imply they are trustworthy sources of information and it’s a proven fact that in the eyes of Google backlinks from these domains to your web pages will send authority to your site. Another perfect example is Wikipedia as the contents here are mostly authored by by tribes of people as opposed to a single person.

So it follows that authority is significantly influenced by the source of your backlinks and if authoritative web pages link to your web pages then you inherit their apparent trust and in the eyes of Google you become more authoritative and so the trust in your content by Google goes up.

How Google pronounces what is and isn’t authoritative is confidential for good reason and aligns with Google’s thinking of “Do no evil”. The last thing the net needs is someone exploiting the mechanisms that Google untilzes in its efforts to try and bring some order to probably the most important technological asset of this period in history.

How not to get Authority and Backlinks

In the same vein it’s worth my while stating some common sources and practices of building backlinks that Google not only dislikes but appears to be moving aggressively to ‘’categorize as illegitimate authorities. In no particular order of severity, the prime offenders are:

  • Paid backlinks – hubs where people buy and sell backlinks
  • Comment spam – entries that have links on blog pages that are just not related to the main theme.
  • Low quality and *duplicate content – ‘scraped’ or otherwise
  • Rapid backlink growth – there are a large selection of ways that this is achievable, Google isn’t stupid. Any sudden rise in the amount of backlinks is going to show up on Google’s radar, specifically if it’s a brand new domain.
  • Backlinks from bad reputation sites – these are particularly henous as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but major press portals seem to get a lot of authority and I have definitely seen significant quantities of the same content over and over again on different portals with no penalties, I am still monitoring this, only as a portion of of the results I am seeing go against the normal behaviors I normally expect to see. More on this is in a future article….

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