EZ Expert Website Tools

how to get more backlinks

Phew, this is a big subject and I need to emphasise it’s not clear cut. But here is what I know in my research at the Backlinks clinic:

Authority – explained

The more authority your web pages have the higher you will rank on Google. Authority means that people trust you and your information. The good news is that authorities trusted by humans are also trusted by Google. A good illustration is the .edu and .gov suffixes. These domains imply they are trustworthy sources of information and it’s a proven fact that in the eyes of Google backlinks from these domains to your web pages will send authority to your site. Another perfect example is Wikipedia as the contents here are mostly authored by by tribes of people as opposed to a single person.

So it follows that authority is significantly influenced by the source of your backlinks and if authoritative web pages link to your web pages then you inherit their apparent trust and in the eyes of Google you become more authoritative and so the trust in your content by Google goes up.

How Google pronounces what is and isn’t authoritative is confidential for good reason and aligns with Google’s thinking of “Do no evil”. The last thing the net needs is someone exploiting the mechanisms that Google untilzes in its efforts to try and bring some order to probably the most important technological asset of this period in history.

How not to get Authority and Backlinks

In the same vein it’s worth my while stating some common sources and practices of building backlinks that Google not only dislikes but appears to be moving aggressively to ‘’categorize as illegitimate authorities. In no particular order of severity, the prime offenders are:

• Paid backlinks – hubs where people buy and sell backlinks
• Comment spam – entries that have links on blog pages that are just not related to the main theme.
• Low quality and *duplicate content – ‘scraped’ or otherwise
• Rapid backlink growth – there are a large selection of ways that this is achievable, Google isn’t stupid. Any sudden rise in the amount of backlinks is going to show up on Google’s radar, specifically if it’s a brand new domain.
• Backlinks from bad reputation sites – these are particularly henous as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but major press portals seem to get a lot of authority and I have definitely seen significant quantities of the same content over and over again on different portals with no penalties, I am still monitoring this, only as a portion of of the results I am seeing go against the normal behaviors I normally expect to see. More on this is in a future article….

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