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The SEO process: on-page factors

Search engines have evolved to include over 200 ranking factors categorized into on-page elements (changes that can be made to the site by the webmaster) and off-page elements.

The online environment offers a unique positive, the ability to see search demand. Starting with keyword selection, optimizing on-page elements begins after you’ve had a chance to see how frequently a phrase or word combination is searched for. Industry standard is to optimize for popular keywords that have either the most traffic potential or a direct commercial value.

If you would like to find out how many searches a particular phrase receives, check out the Google Adwords: Keyword Tool

After keywords have been identified and selected, on-page optimization can begin. Site meta titles, headings, content, and navigation structure will undergo analysis on a page-by-page basis, each page being improved to rank for a series of specific keywords selected based on value.

The SEO process: off-page factors

Off-page factors have an equal, if not greater, impact on SEO efforts than on-page factors alone. The most important off-page factor is the quality and quantity of incoming links to your pages from sites that rank highly within similar topical categories.Every link provides a different value based on the credibility of the domain in the eyes of the search engine. For example, a link from Australia.gov.au, a respected government domain, is going to be treated differently than a link left in a comment on a brand new forum. Sometimes, one link can provide more than thousands of others, spurring the creation of specific tools designed to show SEO professionals the real value of a link. The suite of tools and products that Link Sellers use and recommend are available within a professional membership to SEOmoz, the world’s #1 authority and industry community.

The acquisition of high-value links from authoritative domains improves search results by each link acting like an endorsement, or a vote, from the linking site to the linked to site. For example, if 1000 high-quality sites link to your homepage with the anchor text (click-able link text) matching the keywords of your choosing, your site should rank very well for the search term matching the anchor text of the links. Keeping a close eye on the rankings and the movements of competing sites within search results can reveal the keywords being targeted by competitors, part of the continually exciting experience of being number one for the best terms available. If you’d like us to help you track your top rankings, or to show you how you can get Google to do it for you fast and free, contact the pros in charge of the link building services at Link Sellers.

For a limited time, some sites may have access to discounted PR 8 link rental at Link-Sellers.com, so check out our special offers now!

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