EZ Expert Website Tools

Web design tip number one – Use black text on a white background.

Web design that converts visitors into customers must make sure that any sections of text greater than 2 lines uses dark text, preferably black text on a white background.  For blocks of text in your web design you need to forget about fancy font colours and dark backgrounds in your attempt to achieve visual appeal.Sticking with the basics of making it easy to read the text on you web site has proven to be the best strategy.

The web design reasons for it include…

In order for you to be able to sell to your potential customers.

1. Your web design needs to make it easy for people to take in your information.
2. Research indicates that having more than a 15% background tint will negatively impact on the effectiveness of your sales message.
3. Your web design needs to be all about conversion and less about the branding.

If you are a small to medium business then selecting a dark text on a white background for main copy usage use is the most sensible and cost effective strategy to use.

Identify the most popular keywords.

Research of the most commonly searched keyphrases used to find your product or service is a critical step.  Then once you know what they you need to make sure that these keywords occur on your website.

A great web design that never gets seen will not help you grow your business, and the best online way to be seen is to be found in the search engines.

Web design is often a less about the design, and more about the copy, because if the copy does not contain the frequently searched for keywords/phrases, then you are never going to get in front of a customer. So make sure that you know which keywords you should be being found for and place these strategically in your text throughout the site.

Make your web site visually appealing.

Some graphic designers may be worried that black text on a white background is inconsisitent with making your web site visually appealling.

The truth is that your web site needs to be found in the major search engines and for your information to be clearly communicated (i.e. easily read).  But you must also at all times present your information in a professional manner to engender the customer trust required in order to purchase from you for request information from you.

By the following of these three simple rules above in your business, you will benefit from more sales leads, signups and sales conversions from your web design.

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