EZ Expert Website Tools

Even if they typically don’t make sales online, it is difficult for an author or a speaker to effectively market their book or speaking services without an effective website.   However, there is still the misconception that having a website is just a matter or purchasing a template or finding someone on Craig’s List. 

There are a number of tests you should put your website through to make sure it is doing what it should, even if you don’t have a complicated or flashy website.  With the Internet becoming a global economy and more and more people marketing through websites, competition is rough out there. 

On the Internet, it’s all about the first impression.  And that impression can last less than a minute as click happy page viewers come and go.  How would you rate your website in the following areas?

1.    Do People Know Where They Are Right Away? 

Does your logo have a visual meaning and describe your business?  Before visitors start to read, they see, and so it is critical to grab their attention fast.  You want to make sure to use a lot of pictures and other graphics to explain to viewers what your services will mean to them. 

Words are important as well, though, so make sure your company name is clearly visible immediately and that you have a tagline that tells people what you do.  It is also important for every page to have a powerful title that communicates to your viewer immediately where they are and what they can expect from the page. 

Being creative and unique is great in a website, but don’t be modest.  Make sure your site communicates boldly what you can offer your future customers. 

2.    Have you checked out your computer on various viewing platforms and browsers?

In the world of computers, nothing is created equal.  What looks great on Firefox might be a mess on Windows Explorer, and even on different versions of each.  Check to be sure.  Ask people you know and trust to view your website on at least 5 different monitor sizes, Windows XP, Vista and Windows 7 operating systems, and on PC as well as MAC computers.

Check a blackberry and iPhone as well if your customers may be using a cell phone to view your site.  It can be surprising how different a site can look on different viewing platforms.  

3.    How functional is your website?

There is nothing more annoying to a page viewer than to sit and wait for a page to load. In most cases, that potential customer clicks away before even seeing what you have to offer and becomes a former potential customer before you know it. 

Take the time to go through your entire website page by page as though you were     your ideal customer.  How quickly do your pages load?  If there is a link, does it work and does it go to where you expected it to?  Do you see spelling errors or other grammatical problems?  Can you find the contact us information quickly and easily? 

The ultimate goal of this Website Reality Test is to ensure that your potential customers are welcomed into your site rather than driven away.  Make it easy for them to get around your site, find what they want (and what you’re selling) and become your customer. 

Make sure to stop by ProfessionalSpeakerPromotionOnline.com to find many other resources for successfully promoting your professional speaker career online.

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SiteBuildIt

The company, SiteSell, produces a software program, called Site Build It!, that provides a good way to create a website. You can use SBI! to build the website on your own or Sitesell will create the site for you. SBI! has made its software part of a larger set of services, like web hosting, that make it easier for you to succeed online.

Also, with SBI!, you can make your site without needing to know any computer languages or html. You only need to know how to use a regular personal computer to work with SiteSell.

Before reading on, take a look at my article on SiteBuildIt.

Notwithstanding this, at SBI! there are people who can do all the work of making a website for you. You can have the kind of site you want just by describing it to a webmaster. If you want a site for e-commerce, an off-line business, or personal use, it doesn’t matter, they will do it. You can ring 1-888-987-3669 with any questions that you may have.

Making a website by yourself is a lot easier when you know how to do it. The Site Build It! tools and methods will show you how to start your own site. You can get this information and knowledge from the eLearning course at SiteSell.

For a more detailed description of what SBI is offering check out my article on Make website.

The course runs for 12 weeks and covers all the facts you have to know. And a real instructor will teach you: you will not be left alone. It will make it easier for you to succeed online after receiving the kind of practical training available in this course. You will be exposed to new ideas that will demonstrate how SiteSell can work for anyone. And by the end of the course, you’ll feel comfortable enough, like most people, to go ahead and build your own website.

So here are the choices:- a) have someone create the website for you; b) learn how to do it from the SBI! eLearning course; c) do it on your own, straight off, with the SBI! tool kit. Site Build It! teaches you how to put up your website and how to make money from it online.

The “Action Guide” is the Site Build It! manual that contains the information that shows you how to do internet marketing. The guide has a very detailed step by step plan, carefully laid out, for you to follow. Many people have already proven that these plans really work. SiteSell has been successful in helping others begin their own online business.

Thanks for taking a look at my article. Good luck and take care.

If you enjoyed this article, you may also like to read my article on Make a website.

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“A bank account that can allow a businessman to accept credit card payments or debit card payments is referred to as an e-merchant account. When a certain account has been approved by the card provider, a credit card is given to the account holder. Bank transfer, COD payment and the like are used in some online transactions. Having a card makes your personal or business life easier. For you to be able to pay through your credit card online, steps are given for you to follow. Just filling out a certain form from the merchant and waiting for the confirmation are two of the steps you need to follow.

If you are a businessman, and you own an Internet store, you will need online card processing services, no matter how big or small your web site is. It is for your clients or customers to purchase your products and services within the comfort of their home.

We are aware of these kinds of transactions. But how does this actually work? Initially, customers have to a choose a product that they want to buy. He will just put the item in his cart and enter his billing information. A secure page is important so that your customers can feel safe and the likelihood of a repeat business is high. The transaction is then transferred to the processor once the transaction is complete. The processor will then transfer all the information to the bank, where the card is issued for validation. After this, the credit card company will inform the merchant whether the card is valid or not. A message will be sent, after a couple of seconds, to the merchant’s site and you will have the option to choose if you want to get a receipt for your purchase through email.

There are numerous merchant sites which, after a payment transaction; can’t be opened again. That is because of the influence that the Internet has on people who are sometimes scam others. It is, therefore, very essential not to be foolhardy in making online card payments. There are quite a few out there who are waiting around for the right chance to jump at your credit information and if you are not careful about the sites you buy from, you could get that credit information stolen. Then you will be having to pay for purchases you never even made.
“

To keep up with the cutthroat competition in the business industry, an online merchant account is needed by marketers. By doing this, businesses can conduct transactions online, thus giving their customers convenience. There are a lot of providers that one can choose from and some offer a free merchant account. Take advantage of them now.

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